How to Use Wix Website Templates Without Looking Generic (2025 Guide)

How to Use Wix Website Templates Without Looking Generic (2025 Guide)

When it comes to building a professional website quickly, Wix is one of the most popular platforms worldwide. Its drag-and-drop editor and ready-made templates make website creation accessible for beginners and small businesses. However, the downside is that using templates can sometimes leave your site looking too generic.

If you want your Wix website to stand out—especially in competitive markets like the USA and UK—you need to customize your template effectively. In this guide, we’ll show you practical strategies to use Wix templates creatively, avoid the “cookie-cutter” look, and make your website truly unique.

Why Wix Templates Are a Good Starting Point

Wix offers over 900 templates across industries like e-commerce, restaurants, portfolios, and blogs. The benefits are clear:

• Time-saving: You don’t need to design from scratch.
• Professional structure: Templates are mobile-friendly and built with UX in mind.
• Affordable: No need for expensive design tools.
• Customizable: Every element can be tweaked for branding.

But here’s the catch: thousands of businesses use the same designs. Without customization, your site may fail to make a lasting impression.

Step 1: Choose the Right Template for Your Niche

The first step in avoiding a generic look is choosing a relevant template. Wix categorizes templates by industry—restaurants, fashion, services, and more. Select one that fits your goals but isn’t overly common.

For example, if you’re running a small restaurant in New York, you could begin with a food-service template and then personalize it with your menu, photos, and booking options.

Tip: Browse websites like Awwwards or Behance for design inspiration before finalizing your template.

Step 2: Customize Fonts and Colors

Most Wix users stick with the default fonts and colors, which is why many sites feel identical. To avoid this, adjust your:

• Color palette: Match it with your brand identity. Tools like Coolors can help generate palettes.
• Typography: Pick fonts that align with your business tone. For a law firm, clean serif fonts work; for a creative agency, bold modern fonts fit better.

By making these simple tweaks, you’ll instantly differentiate your website from template clones.

Step 3: Personalize Images and Media

Generic stock images are one of the biggest giveaways of a template site. Instead, use:

• High-quality product photos
• Team pictures (builds trust)
• Custom graphics or icons

If you don’t have professional photos, platforms like Unsplash provide free high-quality images. However, always aim to mix stock visuals with original content.

For example, when showcasing your brand portfolio, you can use creative layouts similar to those in One-Page Portfolio Website in Wix Without Coding.

Step 4: Reorganize the Layout

One mistake users make is keeping the template layout exactly as it is. Instead, shuffle the order of sections, add custom blocks, or merge content areas.

For instance, instead of a standard “About Us” section at the top, you could open with a strong testimonial block or a video banner. By rearranging elements, your site will feel original even if it started with a template.

If you’re planning long-term scalability, you might even explore Migrating Your Website from Wix to WordPress for additional flexibility.

Step 5: Integrate Custom Features

Adding advanced features can make your Wix site stand out. Examples include:

• Booking systems for service-based businesses.
• Multilingual support (great for international clients).
• Custom animations or hover effects.
• App integrations like live chat, forms, and CRM tools.

With Wix Corvid (now called Velo by Wix), developers can even add custom code for unique functionality.

For advanced performance optimization, see how to Speed Up Wix Website on Mobile in 2025.

Step 6: Focus on Branding

Your brand should shine through every detail of your website. This includes:

• Logo placement
• Tone of voice in content
• Branded visuals (icons, illustrations)

Instead of generic copy, write personalized headlines that resonate with your target audience. For example, “Your Trusted Local Designer in London” is more specific than “We Build Websites.”

Step 7: Improve SEO Settings

A beautifully customized site still won’t perform if it doesn’t appear on search engines. With Wix’s built-in SEO tools, you can:

• Add meta titles and descriptions.
• Use alt text on images.
• Create unique slugs for each page.
• Connect with Google Search Console for indexing.

At MR WebApp, we’ve seen that optimizing Wix templates with proper SEO strategies helps small businesses in the USA and UK outperform competitors who stick to generic setups.

When to Get Professional Help

Customizing templates may sound easy, but building a site that looks unique and performs well often requires expert help. That’s where MR WebApp comes in.

We provide tailored Wix Website Development Services and Custom Mobile App Development solutions to ensure your online presence doesn’t just blend in—it stands out.

You can also contact our team directly at info@mrwebapp.com.

FAQs

Q1: Can I change a Wix template after publishing?
Yes, but it requires redesigning your content. It’s better to choose carefully from the start.

Q2: Do all Wix templates work on mobile?
Yes. All templates are responsive, but you should still preview and adjust layouts for the best mobile experience.

Q3: How do I avoid my Wix site looking like others?
Customize fonts, colors, and layouts, and use original images instead of default stock photos.

Q4: Is Wix good for SEO if I use templates?
Absolutely. Wix templates can be fully optimized for SEO with unique titles, descriptions, and keyword strategies.

Q5: Can MR WebApp help me customize my Wix template?
Yes, our team specializes in creating unique, SEO-friendly Wix websites for businesses in the USA and UK.

Conclusion

Using a Wix template doesn’t mean your website has to look generic. By customizing fonts, colors, layouts, and media, you can create a professional online presence that reflects your brand identity. Adding unique features, optimizing for SEO, and focusing on branding ensures your site will stand out in 2025 and beyond.

If you’re serious about building a strong digital identity, partner with MR WebApp. From Wix website development to mobile app solutions, we help businesses turn templates into powerful, custom digital experiences.