Wix is one of the most popular website builders in the USA and UK, thanks to its drag-and-drop features and user-friendly interface. Small businesses, bloggers, and even startups choose Wix because it makes website creation simple without coding knowledge. However, while Wix is great for design flexibility, many users unknowingly make mistakes that damage their SEO rankings.
Search engine optimization (SEO) is crucial if you want your website to appear on Google, attract organic traffic, and convert visitors into customers. Unfortunately, several common Wix mistakes can hold you back from achieving the visibility your business deserves. In this guide, we’ll break down the most frequent errors, explain why they hurt your SEO, and show you how to avoid them.
If you need professional help with Wix SEO optimization, our Wix website development services at MR WebApp are tailored for businesses in the USA and UK.
1. Ignoring Mobile Optimization
Google prioritizes mobile-first indexing, meaning if your website isn’t optimized for smartphones, your rankings will suffer. Many Wix users design their sites beautifully on desktop but forget to check how the site looks and performs on mobile.
Even small issues like overlapping text, unoptimized images, and slow-loading pages can push your site lower in search results. Our detailed article on speeding up Wix websites on mobile can help you resolve this.
2. Overloading with Apps and Widgets
Wix offers hundreds of apps and widgets, but overusing them can slow down your website speed, which is a key ranking factor for Google. A slower website increases bounce rate, frustrates users, and negatively impacts your SEO.
Instead, only use apps that add real value to your site, and regularly check your site speed using tools like Google PageSpeed Insights.
3. Poor Use of Wix SEO Settings
Wix has built-in SEO tools, but many beginners either don’t configure them properly or leave them blank. Failing to update title tags, meta descriptions, and slugs means you’re missing opportunities to rank for your target keywords.
For example, a slug like www.yoursite.com/page1 is less SEO-friendly than www.yoursite.com/best-cafe-in-london. Make sure every page on your site has unique, optimized SEO settings.
4. Using a One-Page Website Without Strategy
Wix makes it easy to create one-page websites, but they’re not always SEO-friendly. When all your content is on one page, search engines may struggle to understand the context of your site, limiting your ranking opportunities.
If you want to build a one-page site properly, check our guide on creating a portfolio website in Wix without coding.
5. Not Migrating When It’s Time
While Wix is excellent for small businesses, some companies eventually outgrow its limitations. Migrating from Wix to WordPress can unlock more SEO flexibility, plugins, and advanced customization. Many businesses in the US and UK have already made this switch for better scalability. If you’re at this stage, read our complete guide on migrating a website from Wix to WordPress.
6. Forgetting About Schema Markup
Schema markup helps search engines understand your content better, allowing features like rich snippets to appear in search results. Unfortunately, many Wix users skip this step, losing out on higher click-through rates.
Using free tools like Google’s Structured Data Markup Helper can make this process easier.
7. Not Connecting a Custom Domain Properly
A website without a custom domain looks unprofessional (yourname.wixsite.com). Worse, it can negatively affect your SEO trustworthiness. If you’re struggling to connect your domain, follow Wix’s official guide.
For businesses that want a professional setup, we at MR WebApp also offer assistance with custom domain integration, mobile application development (learn more here), and complete digital solutions.
8. Ignoring Backlinks and Content Strategy
No matter how beautifully you design a Wix site, if you don’t build backlinks or create quality content, your rankings won’t improve. Backlinks from trusted websites like Moz or Ahrefs play a huge role in SEO performance.
To get backlinks, publish blogs, collaborate with partners, and submit your business to directories relevant to the US and UK markets.
9. Not Tracking Analytics
Finally, failing to integrate Google Analytics and Search Console means you won’t know how your site is performing. Many Wix owners rely only on Wix’s built-in stats, which lack depth. Connecting to Google’s tools helps you track keyword rankings, bounce rates, and traffic sources effectively.
How MR WebApp Helps You Avoid These Mistakes
At MR WebApp, we specialize in building Wix websites that are SEO-friendly, mobile-optimized, and fully customized for businesses in the USA and UK. From technical fixes to content strategy, we help you avoid the mistakes that most Wix users make.
If you want to discuss your project, simply email us and our team will guide you.
FAQs
Q1: Is Wix good for SEO in 2025?
Yes, Wix has improved its SEO tools significantly. However, success depends on how well you use these features and whether you avoid common mistakes.
Q2: Can a Wix website rank on Google in the USA and UK?
Absolutely. With proper optimization, backlinks, and content, Wix sites can rank well in competitive markets like the US and UK.
Q3: Do I need to hire a professional for Wix SEO?
If you’re serious about growth and don’t have SEO knowledge, hiring experts like MR WebApp ensures you don’t make costly mistakes.
Q4: How do I know if my Wix site has SEO issues?
You can check with Google Search Console, run speed tests, and audit your site’s SEO settings regularly.
Q5: Can I switch from Wix to WordPress later?
Yes, many businesses migrate from Wix to WordPress for scalability. MR webapp offers smooth migration services.











